Notre Dame School of Dallas - A Story of Impact
This video provided a powerful opportunity to highlight JT, a proud graduate of the Notre Dame School of Dallas, and to showcase how the school empowers children with special needs to thrive in the real world. It was featured at multiple fundraising events, successfully raising hundreds of thousands of dollars in scholarships for families who desperately needed this transformative program but lacked the financial means to afford it.
As the creative director, I played a pivotal role in bringing this vision to life. I collaborated closely with the copywriter to craft a compelling script, scouted and selected filming locations, oversaw the on-site production, and managed the editing process. Additionally, I led the branding and creative direction for the fundraising events where the video was presented, ensuring a cohesive and impactful storytelling experience.
Margot Perot Center at Presbyterian Hospital - A Vision Beyond Fundraising
Originally created as a fundraising tool, this video became much more—it opened countless eyes to the invaluable work of the Margot Perot Center at Presbyterian Hospital, highlighting its profound impact on individuals with diverse healthcare needs. When presented to top investors in the Dallas/Fort Worth area, it not only resonated deeply but also exceeded all fundraising expectations.
As creative director, I led my team in every aspect of production, ensuring a seamless and compelling final product. From casting talent and coordinating multi-location shoots to overseeing custom-composed music, we meticulously crafted a narrative that honored both the center’s mission and Presbyterian Hospital’s brand standards. Additionally, we managed the marketing and creative direction for the fundraising events, including invitation design, on-site messaging, and entertainment, ensuring a cohesive and memorable donor experience.
Dallas Cup International Soccer Tournament - Elevating Sponsorship & Legacy
Tasked with creating a compelling showpiece for the tournament director and sales team, my creative team and I set out to craft a video that would strengthen sponsorship support for the Dallas Cup—the oldest and most prestigious youth soccer tournament. This project was years in the making, requiring us to delve into the tournament’s rich history, interview long-standing sponsors, and highlight their continued commitment to the event.
Collaborating with a visionary editor, we opened the video with a dynamic and engaging take on the game of soccer—football, as it’s known across the pond—setting the stage for a story that captured the essence of competition, community, and global impact.
The video served its purpose beyond expectations, helping the Dallas Cup achieve one of its most successful sponsorship years in history. My team and I ensured that every sponsor received maximum value, overseeing all aspects of their involvement, including custom-designed tickets, on-field and off-field signage, themed sponsor events, and exclusive dinners hosting elite players and coaches. Additionally, we played a pivotal role in organizing the annual auction, which raises funds to bring teams from underprivileged countries to compete in Dallas the following year, further solidifying the tournament’s global reach and mission.